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MELBOUREN - NOVEMBER 12: Pierre Cardin launched Grant Hackett (Olympic gold medal 1500m) as the new face of its fashion label at Federation Square, Melbourne. Pierre Cardin in Australia has embarked on a marketing strategy, which highlights the global positioning of Pierre Cardin, as a contemporary brand, Grant Hackett was chosen as the Face for the Australian market as he personifies the new image of the brand and the repositioning of the classic label.
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